About Us

about our optometric clinic in south edmonton

At Vision Theory Eyecare, we believe every patient’s eyes are unique. That’s why we focus on personalized eye care, tailored to your specific needs. We want every visit to feel welcoming, safe and comfortable. When you come to see us, we don’t just check your vision—we listen to your concerns, explain everything clearly, and work with you to make optimal decisions for your eye health. Our goal is simple: help you see better, feel confident, and protect your eyes for the long term.

Our History

Vision Theory Eye Care was originally known as Jacobson Elmes Opticians, a practice founded in the early 1990s. From the very beginning, the business was built on a passion for eye health and a belief that patients deserve more than just a prescription—they deserve care that’s personal, thoughtful, and trustworthy.

Over the years, Jacobson Elmes Opticians has continued to grow and evolve, embracing new technology, modern styles, and expanded services to meet the changing needs of our community. While our name has changed to Vision Theory Eye Care, the values we were founded on have not. We remain deeply committed to personalized customer service, offering high-quality eyewear and eye care at a reasonable price, and maintaining the local ownership and community connection that have defined us from the start.

How We Care for Your Vision

We’re proud to provide high-quality care to every patient, whether it’s your first visit or your fifth. Our team takes the time to talk with you about your vision, answer your questions and offer guidance that fits your lifestyle. We want you to understand your options, feel comfortable with your choices, and trust that you’re getting the optimal care possible. From routine eye exams to specialized treatments, we combine expertise with a personal touch.

Advanced Eye Care You Can Trust

We know that eye care isn’t just about glasses or contacts—it’s about your overall eye health. That’s why we use the latest technology to accurately check your eyes and catch problems early. Our doctors and staff continually update their skills and knowledge to provide you with the most accurate, effective eye care. We handle everything from routine vision testing to more advanced eye treatments, always with attention to your comfort and safety.

Call Vision Theory Eyecare Today

At Vision Theory Eyecare, we don’t just treat eyes—we build relationships. We want you to feel like part of our family from the moment you walk in. Your health, comfort and satisfaction are our top priorities, and we’re excited to help you enjoy a healthy, clear vision. Visit our team and enjoy eye care that is caring and focused on you.

We look forward to welcoming you and helping you protect your vision for years to come!