Website & Online Privacy Policy
Effective Date: 09/23/2026
Last Updated: 09/23/2026
At Vision Theory Eyecare, we respect your privacy and are committed to protecting the personal information you provide to us and ensuring that it is handled responsibly.
This Privacy Policy explains how Vision Theory Eyecare (“we,” “us,” or “our”) may collect, use, disclose, retain, and protect personal information through https://www.visiontheoryeyecare.ca/ (the “Site”) and through your interactions with our practice.
Information We May Collect
We may collect information that you voluntarily provide to us, including:
- Your name
- Contact information, such as phone number, email address, and mailing address
- Appointment or service-related information
- Information submitted through contact, appointment, or inquiry forms
- Information you provide when communicating with our practice
- Other information you voluntarily provide to us
We may also collect limited technical information when you visit our Site, such as:
- IP address
- Browser type
- Device information
- Pages visited
- General website usage information
- Referring website or source, where applicable
We only collect information that is reasonably necessary for the purposes described in this Privacy Policy or as otherwise permitted or required by applicable law.
How We Use Your Information
We may use the information we collect for the following purposes:
- To respond to your questions, requests, and inquiries
- To schedule and manage appointments
- To provide and coordinate healthcare services
- To communicate with you regarding our services or your interactions with our practice
- To maintain appropriate business and healthcare records
- To improve our website, services, and user experience
- To understand how visitors use our website
- To provide information about our services or send promotional communications where permitted by law and, where required, with your consent
- To support website analytics and marketing activities, where applicable
- To prevent misuse, protect the security of our Site, and support our business operations
- To comply with applicable legal, regulatory, and professional requirements
How We May Share or Disclose Your Information
We may disclose personal information when reasonably necessary for the purposes described in this Privacy Policy or as otherwise permitted or required by applicable law.
Depending on the circumstances, information may be shared with:
- Service providers and vendors that assist us with website hosting, technology, communications, scheduling, analytics, or other business operations
- Professional or business service providers where reasonably necessary to operate our practice
- Healthcare providers or other parties involved in coordinating your care, where applicable and permitted
- Government authorities, regulators, courts, or law enforcement where required or permitted by law
- Other parties where you have provided consent or where disclosure is otherwise authorized by applicable law
When third-party service providers handle personal information on our behalf, we take reasonable steps, as appropriate and required by applicable law, to ensure that the information is handled with suitable privacy and security protections.
Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, provide our services, maintain appropriate business and healthcare records, resolve disputes, comply with legal, regulatory, or professional obligations, or meet other legitimate purposes permitted by applicable law.
Retention periods may vary depending on the type of information, the purpose for which it was collected, and the legal or professional requirements that apply.
When personal information is no longer required to be retained, we take reasonable steps to securely delete, destroy, anonymize, or otherwise dispose of it, as appropriate and permitted by applicable law.
Security
We use reasonable physical, technical, and administrative safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, loss, or destruction.
The safeguards we use may vary depending on the sensitivity of the information and how it is collected, used, stored, or transmitted.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure. Therefore, we cannot guarantee the absolute security of information transmitted to or through our Site.
How We Use Cookies and Similar Technologies
Cookies are small files that may be placed on your device when you visit a website. Cookies and similar technologies may help websites recognize a device, remember preferences, understand website usage, measure performance, and improve the overall user experience.
Depending on the functionality available on our Site, we may use cookies or similar technologies to:
- Understand how visitors use our website
- Analyze website traffic and performance
- Improve website functionality
- Remember certain preferences
- Support analytics and marketing activities, where applicable
You can generally manage or disable cookies through your browser settings and, where available, through website privacy or cookie controls. Disabling certain cookies may affect some website functionality.
Website Analytics, Advertising, and Tracking Technologies
Where applicable, we may use third-party analytics, advertising, or marketing services to understand website traffic, measure the effectiveness of our marketing activities, and improve our online services.
Depending on the services actually used on this Site, these technologies may include analytics or advertising platforms such as [identify only platforms actually used].
These services may use cookies, pixels, tags, scripts, or similar technologies to collect information about website visits and interactions.
The use of analytics, advertising, and tracking technologies is subject to applicable privacy and healthcare requirements. Where consent or another legal basis is required, we will handle these technologies accordingly.
Links to Other Websites
Our Site may contain links to third-party websites or online services for your convenience or reference.
Once you leave our Site, we do not control the privacy practices, security, or content of those third-party websites or services. We are not responsible for how those third parties collect, use, disclose, or protect information.
We encourage you to review the privacy policy of any third-party website or service you visit.
Your Privacy Rights and Choices
You may contact us if you have questions or concerns about how your personal information is collected, used, disclosed, retained, or protected.
Depending on your location and the laws that apply, you may have rights regarding your personal information, which may include the right to:
- Request access to personal information we maintain about you
- Request correction of inaccurate or incomplete personal information
- Ask how your personal information has been used or disclosed, where applicable
- Withdraw consent to certain uses or disclosures where consent is the applicable legal basis, subject to legal or contractual restrictions
- Make a complaint or raise a concern about our privacy practices
- Exercise other privacy rights available under applicable law
If you have agreed to receive promotional communications from us, you may choose to stop receiving those communications by following the unsubscribe instructions provided in the communication or by contacting us directly.
The specific rights available to you, and any limitations or exceptions to those rights, depend on the laws applicable to your personal information.
Healthcare Information
If you provide healthcare or medical information to us, we will handle that information in accordance with applicable privacy laws, healthcare requirements, professional obligations, and our other applicable privacy practices.
For your protection, please avoid submitting sensitive medical or personal information through general website forms unless the form is specifically designed and appropriately secured to collect such information.
For U.S. Practices
Where applicable, this Website Privacy Policy does not replace the practice’s separate Notice of Privacy Practices or any other notice required under applicable healthcare privacy laws, including HIPAA.
A practice subject to HIPAA should maintain and provide its required Notice of Privacy Practices separately and make it available as required by applicable law.
Children’s Privacy
If the Site is intended for a general audience and not directed to children under 13, consider language such as:
Our Site is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information directly from children under 13 through the Site in circumstances where parental consent is required by applicable law.
Parents or legal guardians may provide information about a child when contacting us or requesting healthcare services on the child’s behalf. We handle that information in accordance with applicable privacy and healthcare requirements.
If we learn that personal information has been collected directly from a child in a manner that does not comply with applicable requirements, we will take appropriate steps to address the information as required by law.
Jurisdiction-Specific Privacy Requirements
Privacy and healthcare-information requirements vary depending on where the practice operates, where individuals reside, the type of information collected, and the laws applicable to the practice.
Where applicable, additional rights, disclosures, consent requirements, complaint procedures, or other obligations may apply under federal, state, provincial, territorial, or other privacy and healthcare laws.
Privacy Contact / Privacy Officer
If you have questions, concerns, requests, or complaints relating to this Privacy Policy, your personal information, or our privacy practices, please contact:
Privacy Contact / Privacy Officer: Dr. Waiko Lau
Practice Name: Vision Theory Eyecare
Address: 9166 23 Ave NW, Edmonton, AB T6N 1H9, Canada
City, State/Province, Postal Code: Edmonton, AB T6N 1H9, Canada
Phone: (780) 461-1411
Email: info@visiontheoryeyecare.ca
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, services, technology, vendors, business practices, or applicable legal and regulatory requirements.
When we make changes, we will post the revised Privacy Policy on this page and update the 09/23/2026 date. Where applicable law requires additional notice or consent, we will take appropriate steps to provide it.